[
  {
    "spend": "22875.51",
    "impressions": "4313999",
    "reach": "1257026",
    "clicks": "39564",
    "actions": [
      {
        "action_type": "web_in_store_purchase",
        "value": "1339"
      },
      {
        "action_type": "omni_search",
        "value": "1806"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_search",
        "value": "1806"
      },
      {
        "action_type": "omni_purchase",
        "value": "1339"
      },
      {
        "action_type": "link_click",
        "value": "36071"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "5230"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "3595"
      },
      {
        "action_type": "page_engagement",
        "value": "319094"
      },
      {
        "action_type": "purchase",
        "value": "1339"
      },
      {
        "action_type": "landing_page_view",
        "value": "24694"
      },
      {
        "action_type": "add_to_cart",
        "value": "5230"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "24694"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "5230"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "42837"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "5230"
      },
      {
        "action_type": "post_engagement",
        "value": "319094"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "1044"
      },
      {
        "action_type": "comment",
        "value": "71"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "1339"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "3564"
      },
      {
        "action_type": "view_content",
        "value": "42837"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "1339"
      },
      {
        "action_type": "offsite_search_add_meta_leads",
        "value": "1806"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "232"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "3261"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "3595"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "232"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "42837"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "42837"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "1339"
      },
      {
        "action_type": "add_payment_info",
        "value": "1044"
      },
      {
        "action_type": "search",
        "value": "1806"
      },
      {
        "action_type": "video_view",
        "value": "279459"
      },
      {
        "action_type": "omni_view_content",
        "value": "42837"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "42837"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "5230"
      },
      {
        "action_type": "post_reaction",
        "value": "3261"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "3595"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "1339"
      },
      {
        "action_type": "initiate_checkout",
        "value": "3595"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "57055.77"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "155415.5"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "64769.87"
      },
      {
        "action_type": "add_payment_info",
        "value": "51367.09"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "64769.87"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "1281735.22"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "5.71"
      },
      {
        "action_type": "omni_view_content",
        "value": "1281735.22"
      },
      {
        "action_type": "add_to_cart",
        "value": "155415.5"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "57055.77"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "155415.5"
      },
      {
        "action_type": "purchase",
        "value": "57055.77"
      },
      {
        "action_type": "view_content",
        "value": "1281735.22"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "64769.87"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "51367.09"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "1281735.22"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "1281735.22"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "57055.77"
      },
      {
        "action_type": "initiate_checkout",
        "value": "64769.87"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "155415.5"
      },
      {
        "action_type": "omni_purchase",
        "value": "57055.77"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "57055.77"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "155415.5"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "2.494186"
      }
    ],
    "ctr": "0.917107",
    "cpm": "5.302623",
    "cpc": "0.57819",
    "frequency": "3.431909",
    "date_start": "2025-09-02",
    "date_stop": "2025-09-30"
  },
  {
    "spend": "23234.99",
    "impressions": "4421626",
    "reach": "1297569",
    "clicks": "56818",
    "actions": [
      {
        "action_type": "web_in_store_purchase",
        "value": "1962"
      },
      {
        "action_type": "omni_search",
        "value": "1529"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_search",
        "value": "1529"
      },
      {
        "action_type": "omni_purchase",
        "value": "1962"
      },
      {
        "action_type": "link_click",
        "value": "51580"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "4520"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "4060"
      },
      {
        "action_type": "page_engagement",
        "value": "338865"
      },
      {
        "action_type": "purchase",
        "value": "1962"
      },
      {
        "action_type": "landing_page_view",
        "value": "37348"
      },
      {
        "action_type": "add_to_cart",
        "value": "4520"
      },
      {
        "action_type": "onsite_conversion.view_content",
        "value": "5"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "37348"
      },
      {
        "action_type": "onsite_app_view_content",
        "value": "5"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "4520"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "52032"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "4520"
      },
      {
        "action_type": "post_engagement",
        "value": "338861"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "1100"
      },
      {
        "action_type": "comment",
        "value": "71"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "1962"
      },
      {
        "action_type": "like",
        "value": "4"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "5122"
      },
      {
        "action_type": "view_content",
        "value": "52027"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "1962"
      },
      {
        "action_type": "offsite_search_add_meta_leads",
        "value": "1529"
      },
      {
        "action_type": "post",
        "value": "1"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "401"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "4649"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "4060"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "401"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "52032"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "52027"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "1962"
      },
      {
        "action_type": "add_payment_info",
        "value": "1100"
      },
      {
        "action_type": "search",
        "value": "1529"
      },
      {
        "action_type": "video_view",
        "value": "282159"
      },
      {
        "action_type": "omni_view_content",
        "value": "52032"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "52027"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "4520"
      },
      {
        "action_type": "post_reaction",
        "value": "4649"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "4060"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "1962"
      },
      {
        "action_type": "initiate_checkout",
        "value": "4060"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "88357.08"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "158831.41"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "60596.19"
      },
      {
        "action_type": "add_payment_info",
        "value": "48489.99"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "60596.19"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "1899214.33"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "8.84"
      },
      {
        "action_type": "omni_view_content",
        "value": "1899214.33"
      },
      {
        "action_type": "add_to_cart",
        "value": "158831.41"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "88357.08"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "158831.41"
      },
      {
        "action_type": "purchase",
        "value": "88357.08"
      },
      {
        "action_type": "view_content",
        "value": "1899214.33"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "60596.19"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "48489.99"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "1899214.33"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "1899214.33"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "88357.08"
      },
      {
        "action_type": "initiate_checkout",
        "value": "60596.19"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "158831.41"
      },
      {
        "action_type": "omni_purchase",
        "value": "88357.08"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "88357.08"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "158831.41"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "3.80276"
      }
    ],
    "ctr": "1.285002",
    "cpm": "5.254852",
    "cpc": "0.408937",
    "frequency": "3.407623",
    "date_start": "2025-10-01",
    "date_stop": "2025-10-31"
  },
  {
    "spend": "30099.63",
    "impressions": "5113362",
    "reach": "1597697",
    "clicks": "50942",
    "actions": [
      {
        "action_type": "onsite_conversion.messaging_block",
        "value": "2"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "4304"
      },
      {
        "action_type": "omni_search",
        "value": "2042"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_search",
        "value": "2042"
      },
      {
        "action_type": "omni_purchase",
        "value": "4304"
      },
      {
        "action_type": "link_click",
        "value": "42767"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "5460"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "4864"
      },
      {
        "action_type": "page_engagement",
        "value": "341200"
      },
      {
        "action_type": "purchase",
        "value": "4304"
      },
      {
        "action_type": "landing_page_view",
        "value": "27537"
      },
      {
        "action_type": "add_to_cart",
        "value": "5460"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "27537"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "5460"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "50582"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "5460"
      },
      {
        "action_type": "onsite_conversion.post_unlike",
        "value": "119"
      },
      {
        "action_type": "post_engagement",
        "value": "341185"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "1568"
      },
      {
        "action_type": "comment",
        "value": "95"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "4304"
      },
      {
        "action_type": "like",
        "value": "15"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "3942"
      },
      {
        "action_type": "view_content",
        "value": "50582"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "4304"
      },
      {
        "action_type": "offsite_search_add_meta_leads",
        "value": "2042"
      },
      {
        "action_type": "onsite_conversion.post_unsave",
        "value": "9"
      },
      {
        "action_type": "post",
        "value": "11"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "217"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "3500"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "4864"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "208"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "50582"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "50582"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "4304"
      },
      {
        "action_type": "add_payment_info",
        "value": "1568"
      },
      {
        "action_type": "search",
        "value": "2042"
      },
      {
        "action_type": "video_view",
        "value": "294476"
      },
      {
        "action_type": "omni_view_content",
        "value": "50582"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "50582"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "5460"
      },
      {
        "action_type": "post_reaction",
        "value": "3619"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "4864"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "4304"
      },
      {
        "action_type": "initiate_checkout",
        "value": "4864"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "188562.42"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "182361.35"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "61252.52"
      },
      {
        "action_type": "add_payment_info",
        "value": "68942.63"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "61252.52"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "1802739.92"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "18.86"
      },
      {
        "action_type": "omni_view_content",
        "value": "1802739.92"
      },
      {
        "action_type": "add_to_cart",
        "value": "182361.35"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "188562.42"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "182361.35"
      },
      {
        "action_type": "purchase",
        "value": "188562.42"
      },
      {
        "action_type": "view_content",
        "value": "1802739.92"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "61252.52"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "68942.63"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "1802739.92"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "1802739.92"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "188562.42"
      },
      {
        "action_type": "initiate_checkout",
        "value": "61252.52"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "182361.35"
      },
      {
        "action_type": "omni_purchase",
        "value": "188562.42"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "188562.42"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "182361.35"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "6.264609"
      }
    ],
    "ctr": "0.996253",
    "cpm": "5.886466",
    "cpc": "0.590861",
    "frequency": "3.200458",
    "date_start": "2025-11-01",
    "date_stop": "2025-11-30"
  },
  {
    "spend": "39942.42",
    "impressions": "9417204",
    "reach": "2235630",
    "clicks": "74400",
    "actions": [
      {
        "action_type": "onsite_conversion.messaging_block",
        "value": "4"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "7125"
      },
      {
        "action_type": "omni_search",
        "value": "3094"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_search",
        "value": "3094"
      },
      {
        "action_type": "omni_purchase",
        "value": "7125"
      },
      {
        "action_type": "link_click",
        "value": "63706"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "8169"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "7579"
      },
      {
        "action_type": "page_engagement",
        "value": "332548"
      },
      {
        "action_type": "purchase",
        "value": "7125"
      },
      {
        "action_type": "landing_page_view",
        "value": "36770"
      },
      {
        "action_type": "add_to_cart",
        "value": "8169"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "36770"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "8169"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "69511"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "8169"
      },
      {
        "action_type": "onsite_conversion.post_unlike",
        "value": "471"
      },
      {
        "action_type": "post_engagement",
        "value": "332519"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "2569"
      },
      {
        "action_type": "comment",
        "value": "37"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "7125"
      },
      {
        "action_type": "like",
        "value": "29"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "3681"
      },
      {
        "action_type": "view_content",
        "value": "69511"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "7125"
      },
      {
        "action_type": "offsite_search_add_meta_leads",
        "value": "3094"
      },
      {
        "action_type": "onsite_conversion.post_unsave",
        "value": "49"
      },
      {
        "action_type": "post",
        "value": "9"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "487"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "2677"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "7579"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "438"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "69511"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "69511"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "7125"
      },
      {
        "action_type": "add_payment_info",
        "value": "2569"
      },
      {
        "action_type": "search",
        "value": "3094"
      },
      {
        "action_type": "video_view",
        "value": "265132"
      },
      {
        "action_type": "omni_view_content",
        "value": "69511"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "69511"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "8169"
      },
      {
        "action_type": "post_reaction",
        "value": "3148"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "7579"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "7125"
      },
      {
        "action_type": "initiate_checkout",
        "value": "7579"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "297684.31"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "550666.53"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "78170.14"
      },
      {
        "action_type": "add_payment_info",
        "value": "105659.49"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "78170.14"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "2354031.25"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "29.77"
      },
      {
        "action_type": "omni_view_content",
        "value": "2354031.25"
      },
      {
        "action_type": "add_to_cart",
        "value": "550666.53"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "297684.31"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "550666.53"
      },
      {
        "action_type": "purchase",
        "value": "297684.31"
      },
      {
        "action_type": "view_content",
        "value": "2354031.25"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "78170.14"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "105659.49"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "2354031.25"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "2354031.25"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "297684.31"
      },
      {
        "action_type": "initiate_checkout",
        "value": "78170.14"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "550666.53"
      },
      {
        "action_type": "omni_purchase",
        "value": "297684.31"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "297684.31"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "550666.53"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "7.452836"
      }
    ],
    "ctr": "0.790043",
    "cpm": "4.241431",
    "cpc": "0.53686",
    "frequency": "4.212327",
    "date_start": "2025-12-01",
    "date_stop": "2025-12-31"
  },
  {
    "spend": "50010.96",
    "impressions": "9922046",
    "reach": "1754934",
    "clicks": "131034",
    "actions": [
      {
        "action_type": "onsite_conversion.messaging_block",
        "value": "1"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "12131"
      },
      {
        "action_type": "omni_search",
        "value": "5888"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_search",
        "value": "5888"
      },
      {
        "action_type": "omni_purchase",
        "value": "12131"
      },
      {
        "action_type": "link_click",
        "value": "115539"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "29697"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "16084"
      },
      {
        "action_type": "page_engagement",
        "value": "791569"
      },
      {
        "action_type": "purchase",
        "value": "12131"
      },
      {
        "action_type": "landing_page_view",
        "value": "74117"
      },
      {
        "action_type": "add_to_cart",
        "value": "29697"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "74117"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "29697"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "165131"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "29697"
      },
      {
        "action_type": "onsite_conversion.post_unlike",
        "value": "356"
      },
      {
        "action_type": "post_engagement",
        "value": "791518"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "4423"
      },
      {
        "action_type": "comment",
        "value": "29"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "12131"
      },
      {
        "action_type": "like",
        "value": "51"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "2112"
      },
      {
        "action_type": "view_content",
        "value": "165131"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "12131"
      },
      {
        "action_type": "offsite_search_add_meta_leads",
        "value": "5888"
      },
      {
        "action_type": "onsite_conversion.post_unsave",
        "value": "106"
      },
      {
        "action_type": "post",
        "value": "5"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "494"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "1228"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "16084"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "388"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "165131"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "165131"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "12131"
      },
      {
        "action_type": "add_payment_info",
        "value": "4423"
      },
      {
        "action_type": "search",
        "value": "5888"
      },
      {
        "action_type": "video_view",
        "value": "673867"
      },
      {
        "action_type": "omni_view_content",
        "value": "165131"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "165131"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "29697"
      },
      {
        "action_type": "post_reaction",
        "value": "1584"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "16084"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "12131"
      },
      {
        "action_type": "initiate_checkout",
        "value": "16084"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "399304.77"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "527126.63"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "196797.46"
      },
      {
        "action_type": "add_payment_info",
        "value": "144707.01"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "196797.46"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "3491081"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "39.93"
      },
      {
        "action_type": "omni_view_content",
        "value": "3491081"
      },
      {
        "action_type": "add_to_cart",
        "value": "527126.63"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "399304.77"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "527126.63"
      },
      {
        "action_type": "purchase",
        "value": "399304.77"
      },
      {
        "action_type": "view_content",
        "value": "3491081"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "196797.46"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "144707.01"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "3491081"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "3491081"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "399304.77"
      },
      {
        "action_type": "initiate_checkout",
        "value": "196797.46"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "527126.63"
      },
      {
        "action_type": "omni_purchase",
        "value": "399304.77"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "399304.77"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "527126.63"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "7.984345"
      }
    ],
    "ctr": "1.320635",
    "cpm": "5.040388",
    "cpc": "0.381664",
    "frequency": "5.6538",
    "date_start": "2026-01-01",
    "date_stop": "2026-01-31"
  },
  {
    "spend": "17011.3",
    "impressions": "3486905",
    "reach": "996387",
    "clicks": "39226",
    "actions": [
      {
        "action_type": "onsite_conversion.messaging_block",
        "value": "1"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "3424"
      },
      {
        "action_type": "omni_search",
        "value": "2081"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_search",
        "value": "2081"
      },
      {
        "action_type": "omni_purchase",
        "value": "3424"
      },
      {
        "action_type": "link_click",
        "value": "33439"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "6049"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "4254"
      },
      {
        "action_type": "page_engagement",
        "value": "204631"
      },
      {
        "action_type": "purchase",
        "value": "3424"
      },
      {
        "action_type": "landing_page_view",
        "value": "20122"
      },
      {
        "action_type": "add_to_cart",
        "value": "6049"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "20122"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "6049"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "44695"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "6049"
      },
      {
        "action_type": "onsite_conversion.post_unlike",
        "value": "148"
      },
      {
        "action_type": "post_engagement",
        "value": "204596"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "1220"
      },
      {
        "action_type": "comment",
        "value": "13"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "3424"
      },
      {
        "action_type": "like",
        "value": "35"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "982"
      },
      {
        "action_type": "view_content",
        "value": "44695"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "3424"
      },
      {
        "action_type": "offsite_search_add_meta_leads",
        "value": "2081"
      },
      {
        "action_type": "onsite_conversion.post_unsave",
        "value": "26"
      },
      {
        "action_type": "post",
        "value": "7"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "181"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "633"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "4254"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "155"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "44695"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "44695"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "3424"
      },
      {
        "action_type": "add_payment_info",
        "value": "1220"
      },
      {
        "action_type": "search",
        "value": "2081"
      },
      {
        "action_type": "video_view",
        "value": "170175"
      },
      {
        "action_type": "omni_view_content",
        "value": "44695"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "44695"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "6049"
      },
      {
        "action_type": "post_reaction",
        "value": "781"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "4254"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "3424"
      },
      {
        "action_type": "initiate_checkout",
        "value": "4254"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "115464.53"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "132937.28"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "47526.26"
      },
      {
        "action_type": "add_payment_info",
        "value": "40898.09"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "47526.26"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "1248204.06"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "11.55"
      },
      {
        "action_type": "omni_view_content",
        "value": "1248204.06"
      },
      {
        "action_type": "add_to_cart",
        "value": "132937.28"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "115464.53"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "132937.28"
      },
      {
        "action_type": "purchase",
        "value": "115464.53"
      },
      {
        "action_type": "view_content",
        "value": "1248204.06"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "47526.26"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "40898.09"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "1248204.06"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "1248204.06"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "115464.53"
      },
      {
        "action_type": "initiate_checkout",
        "value": "47526.26"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "132937.28"
      },
      {
        "action_type": "omni_purchase",
        "value": "115464.53"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "115464.53"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "132937.28"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "6.787519"
      }
    ],
    "ctr": "1.124952",
    "cpm": "4.878624",
    "cpc": "0.433674",
    "frequency": "3.499549",
    "date_start": "2026-02-01",
    "date_stop": "2026-02-28"
  },
  {
    "spend": "1335.6",
    "impressions": "411492",
    "reach": "297147",
    "clicks": "2914",
    "actions": [
      {
        "action_type": "web_in_store_purchase",
        "value": "302"
      },
      {
        "action_type": "omni_search",
        "value": "96"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_search",
        "value": "96"
      },
      {
        "action_type": "omni_purchase",
        "value": "302"
      },
      {
        "action_type": "link_click",
        "value": "2424"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "477"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "346"
      },
      {
        "action_type": "page_engagement",
        "value": "20546"
      },
      {
        "action_type": "purchase",
        "value": "302"
      },
      {
        "action_type": "landing_page_view",
        "value": "1534"
      },
      {
        "action_type": "add_to_cart",
        "value": "477"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "1534"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "477"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "3096"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "477"
      },
      {
        "action_type": "onsite_conversion.post_unlike",
        "value": "16"
      },
      {
        "action_type": "post_engagement",
        "value": "20541"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "116"
      },
      {
        "action_type": "comment",
        "value": "2"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "302"
      },
      {
        "action_type": "like",
        "value": "5"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "90"
      },
      {
        "action_type": "view_content",
        "value": "3096"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "302"
      },
      {
        "action_type": "offsite_search_add_meta_leads",
        "value": "96"
      },
      {
        "action_type": "onsite_conversion.post_unsave",
        "value": "2"
      },
      {
        "action_type": "post",
        "value": "1"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "14"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "57"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "346"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "12"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "3096"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "3096"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "302"
      },
      {
        "action_type": "add_payment_info",
        "value": "116"
      },
      {
        "action_type": "search",
        "value": "96"
      },
      {
        "action_type": "video_view",
        "value": "18027"
      },
      {
        "action_type": "omni_view_content",
        "value": "3096"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "3096"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "477"
      },
      {
        "action_type": "post_reaction",
        "value": "73"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "346"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "302"
      },
      {
        "action_type": "initiate_checkout",
        "value": "346"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "9007.05"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "10452.37"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "3787.81"
      },
      {
        "action_type": "add_payment_info",
        "value": "3531.52"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "3787.81"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "88430.1"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "0.9"
      },
      {
        "action_type": "omni_view_content",
        "value": "88430.1"
      },
      {
        "action_type": "add_to_cart",
        "value": "10452.37"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "9007.05"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "10452.37"
      },
      {
        "action_type": "purchase",
        "value": "9007.05"
      },
      {
        "action_type": "view_content",
        "value": "88430.1"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "3787.81"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "3531.52"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "88430.1"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "88430.1"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "9007.05"
      },
      {
        "action_type": "initiate_checkout",
        "value": "3787.81"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "10452.37"
      },
      {
        "action_type": "omni_purchase",
        "value": "9007.05"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "9007.05"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "10452.37"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "6.743823"
      }
    ],
    "ctr": "0.708155",
    "cpm": "3.24575",
    "cpc": "0.458339",
    "frequency": "1.38481",
    "date_start": "2026-03-01",
    "date_stop": "2026-03-02"
  }
]