[
  {
    "spend": "120003.34",
    "impressions": "58881375",
    "reach": "16657941",
    "clicks": "231645",
    "actions": [
      {
        "action_type": "web_in_store_purchase",
        "value": "5780"
      },
      {
        "action_type": "omni_purchase",
        "value": "5780"
      },
      {
        "action_type": "link_click",
        "value": "176445"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "6016"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "11860"
      },
      {
        "action_type": "page_engagement",
        "value": "1920909"
      },
      {
        "action_type": "purchase",
        "value": "5780"
      },
      {
        "action_type": "landing_page_view",
        "value": "71930"
      },
      {
        "action_type": "add_to_cart",
        "value": "6016"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "71930"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "6016"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "119752"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "6016"
      },
      {
        "action_type": "post_engagement",
        "value": "1920880"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "4816"
      },
      {
        "action_type": "comment",
        "value": "222"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "5780"
      },
      {
        "action_type": "like",
        "value": "29"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "8573"
      },
      {
        "action_type": "view_content",
        "value": "119752"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "5780"
      },
      {
        "action_type": "post",
        "value": "50"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "828"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "7473"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "11860"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "828"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "119752"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "119752"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "5780"
      },
      {
        "action_type": "add_payment_info",
        "value": "4816"
      },
      {
        "action_type": "video_view",
        "value": "1735862"
      },
      {
        "action_type": "omni_view_content",
        "value": "119752"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "119752"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "6016"
      },
      {
        "action_type": "post_reaction",
        "value": "7473"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "11860"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "5780"
      },
      {
        "action_type": "initiate_checkout",
        "value": "11860"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "262356.07"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "200378.4"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "565297.22"
      },
      {
        "action_type": "add_payment_info",
        "value": "229195.68"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "565297.22"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "4569693"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "26.24"
      },
      {
        "action_type": "omni_view_content",
        "value": "4569693"
      },
      {
        "action_type": "add_to_cart",
        "value": "200378.4"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "262356.07"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "200378.4"
      },
      {
        "action_type": "purchase",
        "value": "262356.07"
      },
      {
        "action_type": "view_content",
        "value": "4569693"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "565297.22"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "229195.68"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "4569693"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "4569693"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "262356.07"
      },
      {
        "action_type": "initiate_checkout",
        "value": "565297.22"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "200378.4"
      },
      {
        "action_type": "omni_purchase",
        "value": "262356.07"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "262356.07"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "200378.4"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "2.18624"
      }
    ],
    "ctr": "0.39341",
    "cpm": "2.038053",
    "cpc": "0.518048",
    "date_start": "2024-09-02",
    "date_stop": "2024-09-30"
  },
  {
    "spend": "79798.8",
    "impressions": "24267020",
    "reach": "6226427",
    "clicks": "131969",
    "actions": [
      {
        "action_type": "web_in_store_purchase",
        "value": "3148"
      },
      {
        "action_type": "omni_purchase",
        "value": "3148"
      },
      {
        "action_type": "link_click",
        "value": "103625"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "4515"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "6649"
      },
      {
        "action_type": "page_engagement",
        "value": "1271434"
      },
      {
        "action_type": "purchase",
        "value": "3148"
      },
      {
        "action_type": "landing_page_view",
        "value": "47070"
      },
      {
        "action_type": "add_to_cart",
        "value": "4515"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "47070"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "4515"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "93193"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "4515"
      },
      {
        "action_type": "post_engagement",
        "value": "1271423"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "2382"
      },
      {
        "action_type": "comment",
        "value": "119"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "3148"
      },
      {
        "action_type": "like",
        "value": "11"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "5803"
      },
      {
        "action_type": "view_content",
        "value": "93193"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "3148"
      },
      {
        "action_type": "post",
        "value": "17"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "665"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "5002"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "6649"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "665"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "93193"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "93193"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "3148"
      },
      {
        "action_type": "add_payment_info",
        "value": "2382"
      },
      {
        "action_type": "video_view",
        "value": "1161995"
      },
      {
        "action_type": "omni_view_content",
        "value": "93193"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "93193"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "4515"
      },
      {
        "action_type": "post_reaction",
        "value": "5002"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "6649"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "3148"
      },
      {
        "action_type": "initiate_checkout",
        "value": "6649"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "136310.37"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "143051.7"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "301284.97"
      },
      {
        "action_type": "add_payment_info",
        "value": "105744.72"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "301284.97"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "3412656.99"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "13.63"
      },
      {
        "action_type": "omni_view_content",
        "value": "3412656.99"
      },
      {
        "action_type": "add_to_cart",
        "value": "143051.7"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "136310.37"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "143051.7"
      },
      {
        "action_type": "purchase",
        "value": "136310.37"
      },
      {
        "action_type": "view_content",
        "value": "3412656.99"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "301284.97"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "105744.72"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "3412656.99"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "3412656.99"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "136310.37"
      },
      {
        "action_type": "initiate_checkout",
        "value": "301284.97"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "143051.7"
      },
      {
        "action_type": "omni_purchase",
        "value": "136310.37"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "136310.37"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "143051.7"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "1.708176"
      }
    ],
    "ctr": "0.54382",
    "cpm": "3.288364",
    "cpc": "0.604678",
    "date_start": "2024-10-01",
    "date_stop": "2024-10-31"
  },
  {
    "spend": "88194.36",
    "impressions": "13139618",
    "reach": "3346752",
    "clicks": "103151",
    "actions": [
      {
        "action_type": "web_in_store_purchase",
        "value": "8227"
      },
      {
        "action_type": "omni_purchase",
        "value": "8227"
      },
      {
        "action_type": "link_click",
        "value": "91903"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "9450"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "19006"
      },
      {
        "action_type": "page_engagement",
        "value": "1021135"
      },
      {
        "action_type": "purchase",
        "value": "8227"
      },
      {
        "action_type": "landing_page_view",
        "value": "48435"
      },
      {
        "action_type": "add_to_cart",
        "value": "9450"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "48435"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "9450"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "94958"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "9450"
      },
      {
        "action_type": "post_engagement",
        "value": "1021135"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "7571"
      },
      {
        "action_type": "comment",
        "value": "71"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "8227"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "4141"
      },
      {
        "action_type": "view_content",
        "value": "94958"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "8227"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "438"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "3632"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "19006"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "438"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "94958"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "94958"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "8227"
      },
      {
        "action_type": "add_payment_info",
        "value": "7571"
      },
      {
        "action_type": "video_view",
        "value": "925091"
      },
      {
        "action_type": "omni_view_content",
        "value": "94958"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "94958"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "9450"
      },
      {
        "action_type": "post_reaction",
        "value": "3632"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "19006"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "8227"
      },
      {
        "action_type": "initiate_checkout",
        "value": "19006"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "332421.78"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "241266.27"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "756860.28"
      },
      {
        "action_type": "add_payment_info",
        "value": "309168.24"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "756860.28"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "2921875.49"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "33.24"
      },
      {
        "action_type": "omni_view_content",
        "value": "2921875.49"
      },
      {
        "action_type": "add_to_cart",
        "value": "241266.27"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "332421.78"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "241266.27"
      },
      {
        "action_type": "purchase",
        "value": "332421.78"
      },
      {
        "action_type": "view_content",
        "value": "2921875.49"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "756860.28"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "309168.24"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "2921875.49"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "2921875.49"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "332421.78"
      },
      {
        "action_type": "initiate_checkout",
        "value": "756860.28"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "241266.27"
      },
      {
        "action_type": "omni_purchase",
        "value": "332421.78"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "332421.78"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "241266.27"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "3.769195"
      }
    ],
    "ctr": "0.785038",
    "cpm": "6.712095",
    "cpc": "0.855002",
    "date_start": "2024-11-01",
    "date_stop": "2024-11-30"
  },
  {
    "spend": "76736.71",
    "impressions": "15245471",
    "reach": "3684289",
    "clicks": "75922",
    "actions": [
      {
        "action_type": "web_in_store_purchase",
        "value": "9401"
      },
      {
        "action_type": "omni_purchase",
        "value": "9401"
      },
      {
        "action_type": "link_click",
        "value": "66494"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "7238"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "19169"
      },
      {
        "action_type": "page_engagement",
        "value": "1014902"
      },
      {
        "action_type": "purchase",
        "value": "9401"
      },
      {
        "action_type": "landing_page_view",
        "value": "29500"
      },
      {
        "action_type": "add_to_cart",
        "value": "7238"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "29500"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "7238"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "65944"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "7238"
      },
      {
        "action_type": "post_engagement",
        "value": "1014902"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "8115"
      },
      {
        "action_type": "comment",
        "value": "88"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "9401"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "3357"
      },
      {
        "action_type": "view_content",
        "value": "65944"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "9401"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "257"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "3012"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "19169"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "257"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "65944"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "65944"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "9401"
      },
      {
        "action_type": "add_payment_info",
        "value": "8115"
      },
      {
        "action_type": "video_view",
        "value": "945051"
      },
      {
        "action_type": "omni_view_content",
        "value": "65944"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "65944"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "7238"
      },
      {
        "action_type": "post_reaction",
        "value": "3012"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "19169"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "9401"
      },
      {
        "action_type": "initiate_checkout",
        "value": "19169"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "392978.91"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "231435.06"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "814479.22"
      },
      {
        "action_type": "add_payment_info",
        "value": "349658.5"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "814479.22"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "2223954.75"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "39.3"
      },
      {
        "action_type": "omni_view_content",
        "value": "2223954.75"
      },
      {
        "action_type": "add_to_cart",
        "value": "231435.06"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "392978.91"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "231435.06"
      },
      {
        "action_type": "purchase",
        "value": "392978.91"
      },
      {
        "action_type": "view_content",
        "value": "2223954.75"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "814479.22"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "349658.5"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "2223954.75"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "2223954.75"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "392978.91"
      },
      {
        "action_type": "initiate_checkout",
        "value": "814479.22"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "231435.06"
      },
      {
        "action_type": "omni_purchase",
        "value": "392978.91"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "392978.91"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "231435.06"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "5.121133"
      }
    ],
    "ctr": "0.497997",
    "cpm": "5.03341",
    "cpc": "1.010731",
    "date_start": "2024-12-01",
    "date_stop": "2024-12-31"
  },
  {
    "spend": "18954",
    "impressions": "4420898",
    "reach": "1159797",
    "clicks": "26718",
    "actions": [
      {
        "action_type": "web_in_store_purchase",
        "value": "1544"
      },
      {
        "action_type": "omni_search",
        "value": "2"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_search",
        "value": "2"
      },
      {
        "action_type": "omni_purchase",
        "value": "1544"
      },
      {
        "action_type": "link_click",
        "value": "22816"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "1635"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "3723"
      },
      {
        "action_type": "page_engagement",
        "value": "275787"
      },
      {
        "action_type": "purchase",
        "value": "1544"
      },
      {
        "action_type": "landing_page_view",
        "value": "9156"
      },
      {
        "action_type": "add_to_cart",
        "value": "1635"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "9156"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "1635"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "18446"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "1635"
      },
      {
        "action_type": "post_engagement",
        "value": "275787"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "1470"
      },
      {
        "action_type": "comment",
        "value": "39"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "1544"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "1334"
      },
      {
        "action_type": "view_content",
        "value": "18446"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "1544"
      },
      {
        "action_type": "offsite_search_add_meta_leads",
        "value": "2"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "124"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "1171"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "3723"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "124"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "18446"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "18446"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "1544"
      },
      {
        "action_type": "add_payment_info",
        "value": "1470"
      },
      {
        "action_type": "search",
        "value": "2"
      },
      {
        "action_type": "video_view",
        "value": "251637"
      },
      {
        "action_type": "omni_view_content",
        "value": "18446"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "18446"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "1635"
      },
      {
        "action_type": "post_reaction",
        "value": "1171"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "3723"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "1544"
      },
      {
        "action_type": "initiate_checkout",
        "value": "3723"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "63741.81"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "50755.8"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "159059.45"
      },
      {
        "action_type": "add_payment_info",
        "value": "62868.52"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "159059.45"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "678000.44"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "6.37"
      },
      {
        "action_type": "omni_view_content",
        "value": "678000.44"
      },
      {
        "action_type": "add_to_cart",
        "value": "50755.8"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "63741.81"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "50755.8"
      },
      {
        "action_type": "purchase",
        "value": "63741.81"
      },
      {
        "action_type": "view_content",
        "value": "678000.44"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "159059.45"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "62868.52"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "678000.44"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "678000.44"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "63741.81"
      },
      {
        "action_type": "initiate_checkout",
        "value": "159059.45"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "50755.8"
      },
      {
        "action_type": "omni_purchase",
        "value": "63741.81"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "63741.81"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "50755.8"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "3.362974"
      }
    ],
    "ctr": "0.604357",
    "cpm": "4.287364",
    "cpc": "0.709409",
    "date_start": "2025-01-01",
    "date_stop": "2025-01-31"
  },
  {
    "spend": "16995.71",
    "impressions": "2518949",
    "reach": "734486",
    "clicks": "24902",
    "actions": [
      {
        "action_type": "web_in_store_purchase",
        "value": "918"
      },
      {
        "action_type": "omni_search",
        "value": "533"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_search",
        "value": "533"
      },
      {
        "action_type": "omni_purchase",
        "value": "918"
      },
      {
        "action_type": "link_click",
        "value": "22021"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "3208"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "1534"
      },
      {
        "action_type": "page_engagement",
        "value": "174776"
      },
      {
        "action_type": "purchase",
        "value": "918"
      },
      {
        "action_type": "landing_page_view",
        "value": "15726"
      },
      {
        "action_type": "add_to_cart",
        "value": "3208"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "15726"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "3208"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "28170"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "3208"
      },
      {
        "action_type": "post_engagement",
        "value": "174776"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "646"
      },
      {
        "action_type": "comment",
        "value": "42"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "918"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "1642"
      },
      {
        "action_type": "view_content",
        "value": "28170"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "918"
      },
      {
        "action_type": "offsite_search_add_meta_leads",
        "value": "533"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "124"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "1476"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "1534"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "124"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "28170"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "28170"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "918"
      },
      {
        "action_type": "add_payment_info",
        "value": "646"
      },
      {
        "action_type": "search",
        "value": "533"
      },
      {
        "action_type": "video_view",
        "value": "151113"
      },
      {
        "action_type": "omni_view_content",
        "value": "28170"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "28170"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "3208"
      },
      {
        "action_type": "post_reaction",
        "value": "1476"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "1534"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "918"
      },
      {
        "action_type": "initiate_checkout",
        "value": "1534"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "37945.73"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "100414.4"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "36310.39"
      },
      {
        "action_type": "add_payment_info",
        "value": "26911.8"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "36310.39"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "946390.28"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "3.79"
      },
      {
        "action_type": "omni_view_content",
        "value": "946390.28"
      },
      {
        "action_type": "add_to_cart",
        "value": "100414.4"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "37945.73"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "100414.4"
      },
      {
        "action_type": "purchase",
        "value": "37945.73"
      },
      {
        "action_type": "view_content",
        "value": "946390.28"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "36310.39"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "26911.8"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "946390.28"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "946390.28"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "37945.73"
      },
      {
        "action_type": "initiate_checkout",
        "value": "36310.39"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "100414.4"
      },
      {
        "action_type": "omni_purchase",
        "value": "37945.73"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "37945.73"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "100414.4"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "2.232665"
      }
    ],
    "ctr": "0.988587",
    "cpm": "6.747143",
    "cpc": "0.682504",
    "date_start": "2025-02-01",
    "date_stop": "2025-02-28"
  },
  {
    "spend": "18642.35",
    "impressions": "3230781",
    "reach": "877129",
    "clicks": "27463",
    "actions": [
      {
        "action_type": "web_in_store_purchase",
        "value": "1258"
      },
      {
        "action_type": "omni_search",
        "value": "806"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_search",
        "value": "806"
      },
      {
        "action_type": "omni_purchase",
        "value": "1258"
      },
      {
        "action_type": "link_click",
        "value": "23840"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "4151"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "2049"
      },
      {
        "action_type": "page_engagement",
        "value": "218584"
      },
      {
        "action_type": "purchase",
        "value": "1258"
      },
      {
        "action_type": "landing_page_view",
        "value": "14855"
      },
      {
        "action_type": "add_to_cart",
        "value": "4151"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "14855"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "4151"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "32816"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "4151"
      },
      {
        "action_type": "post_engagement",
        "value": "218584"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "908"
      },
      {
        "action_type": "comment",
        "value": "35"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "1258"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "2644"
      },
      {
        "action_type": "view_content",
        "value": "32816"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "1258"
      },
      {
        "action_type": "offsite_search_add_meta_leads",
        "value": "806"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "217"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "2392"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "2049"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "217"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "32816"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "32816"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "1258"
      },
      {
        "action_type": "add_payment_info",
        "value": "908"
      },
      {
        "action_type": "search",
        "value": "806"
      },
      {
        "action_type": "video_view",
        "value": "192100"
      },
      {
        "action_type": "omni_view_content",
        "value": "32816"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "32816"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "4151"
      },
      {
        "action_type": "post_reaction",
        "value": "2392"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "2049"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "1258"
      },
      {
        "action_type": "initiate_checkout",
        "value": "2049"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "49309.04"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "129286.75"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "42638.08"
      },
      {
        "action_type": "add_payment_info",
        "value": "35560.51"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "42638.08"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "1137104.05"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "4.93"
      },
      {
        "action_type": "omni_view_content",
        "value": "1137104.05"
      },
      {
        "action_type": "add_to_cart",
        "value": "129286.75"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "49309.04"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "129286.75"
      },
      {
        "action_type": "purchase",
        "value": "49309.04"
      },
      {
        "action_type": "view_content",
        "value": "1137104.05"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "42638.08"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "35560.51"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "1137104.05"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "1137104.05"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "49309.04"
      },
      {
        "action_type": "initiate_checkout",
        "value": "42638.08"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "129286.75"
      },
      {
        "action_type": "omni_purchase",
        "value": "49309.04"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "49309.04"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "129286.75"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "2.645001"
      }
    ],
    "ctr": "0.850042",
    "cpm": "5.77023",
    "cpc": "0.678817",
    "date_start": "2025-03-01",
    "date_stop": "2025-03-31"
  },
  {
    "spend": "15830.61",
    "impressions": "3461279",
    "reach": "989099",
    "clicks": "23727",
    "actions": [
      {
        "action_type": "web_in_store_purchase",
        "value": "996"
      },
      {
        "action_type": "omni_search",
        "value": "738"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_search",
        "value": "738"
      },
      {
        "action_type": "omni_purchase",
        "value": "996"
      },
      {
        "action_type": "link_click",
        "value": "19690"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "3287"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "1717"
      },
      {
        "action_type": "page_engagement",
        "value": "233333"
      },
      {
        "action_type": "purchase",
        "value": "996"
      },
      {
        "action_type": "landing_page_view",
        "value": "12968"
      },
      {
        "action_type": "add_to_cart",
        "value": "3287"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "12968"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "3287"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "25822"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "3287"
      },
      {
        "action_type": "post_engagement",
        "value": "233329"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "733"
      },
      {
        "action_type": "comment",
        "value": "31"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "996"
      },
      {
        "action_type": "like",
        "value": "4"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "1864"
      },
      {
        "action_type": "view_content",
        "value": "25822"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "996"
      },
      {
        "action_type": "offsite_search_add_meta_leads",
        "value": "738"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "93"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "1740"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "1717"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "93"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "25822"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "25822"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "996"
      },
      {
        "action_type": "add_payment_info",
        "value": "733"
      },
      {
        "action_type": "search",
        "value": "738"
      },
      {
        "action_type": "video_view",
        "value": "211775"
      },
      {
        "action_type": "omni_view_content",
        "value": "25822"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "25822"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "3287"
      },
      {
        "action_type": "post_reaction",
        "value": "1740"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "1717"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "996"
      },
      {
        "action_type": "initiate_checkout",
        "value": "1717"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "40523.65"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "105313.86"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "46653.38"
      },
      {
        "action_type": "add_payment_info",
        "value": "30139.43"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "46653.38"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "900622.41"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "4.05"
      },
      {
        "action_type": "omni_view_content",
        "value": "900622.41"
      },
      {
        "action_type": "add_to_cart",
        "value": "105313.86"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "40523.65"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "105313.86"
      },
      {
        "action_type": "purchase",
        "value": "40523.65"
      },
      {
        "action_type": "view_content",
        "value": "900622.41"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "46653.38"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "30139.43"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "900622.41"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "900622.41"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "40523.65"
      },
      {
        "action_type": "initiate_checkout",
        "value": "46653.38"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "105313.86"
      },
      {
        "action_type": "omni_purchase",
        "value": "40523.65"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "40523.65"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "105313.86"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "2.559829"
      }
    ],
    "ctr": "0.685498",
    "cpm": "4.57363",
    "cpc": "0.667198",
    "date_start": "2025-04-01",
    "date_stop": "2025-04-30"
  },
  {
    "spend": "15792.03",
    "impressions": "3029399",
    "reach": "713779",
    "clicks": "32181",
    "actions": [
      {
        "action_type": "web_in_store_purchase",
        "value": "1036"
      },
      {
        "action_type": "omni_search",
        "value": "848"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_search",
        "value": "848"
      },
      {
        "action_type": "omni_purchase",
        "value": "1036"
      },
      {
        "action_type": "link_click",
        "value": "27803"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "3469"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "1770"
      },
      {
        "action_type": "page_engagement",
        "value": "281541"
      },
      {
        "action_type": "purchase",
        "value": "1036"
      },
      {
        "action_type": "landing_page_view",
        "value": "19141"
      },
      {
        "action_type": "add_to_cart",
        "value": "3469"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "19141"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "3469"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "35859"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "3469"
      },
      {
        "action_type": "post_engagement",
        "value": "281541"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "739"
      },
      {
        "action_type": "comment",
        "value": "37"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "1036"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "1871"
      },
      {
        "action_type": "view_content",
        "value": "35859"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "1036"
      },
      {
        "action_type": "offsite_search_add_meta_leads",
        "value": "848"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "146"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "1688"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "1770"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "146"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "35859"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "35859"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "1036"
      },
      {
        "action_type": "add_payment_info",
        "value": "739"
      },
      {
        "action_type": "search",
        "value": "848"
      },
      {
        "action_type": "video_view",
        "value": "251867"
      },
      {
        "action_type": "omni_view_content",
        "value": "35859"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "35859"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "3469"
      },
      {
        "action_type": "post_reaction",
        "value": "1688"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "1770"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "1036"
      },
      {
        "action_type": "initiate_checkout",
        "value": "1770"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "45304.89"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "129025.45"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "40401.53"
      },
      {
        "action_type": "add_payment_info",
        "value": "31955.79"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "40401.53"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "1382290.94"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "4.53"
      },
      {
        "action_type": "omni_view_content",
        "value": "1382290.94"
      },
      {
        "action_type": "add_to_cart",
        "value": "129025.45"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "45304.89"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "129025.45"
      },
      {
        "action_type": "purchase",
        "value": "45304.89"
      },
      {
        "action_type": "view_content",
        "value": "1382290.94"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "40401.53"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "31955.79"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "1382290.94"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "1382290.94"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "45304.89"
      },
      {
        "action_type": "initiate_checkout",
        "value": "40401.53"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "129025.45"
      },
      {
        "action_type": "omni_purchase",
        "value": "45304.89"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "45304.89"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "129025.45"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "2.868845"
      }
    ],
    "ctr": "1.06229",
    "cpm": "5.212925",
    "cpc": "0.490725",
    "date_start": "2025-05-01",
    "date_stop": "2025-05-31"
  },
  {
    "spend": "16617.9",
    "impressions": "3156131",
    "reach": "810919",
    "clicks": "31870",
    "actions": [
      {
        "action_type": "web_in_store_purchase",
        "value": "1085"
      },
      {
        "action_type": "omni_search",
        "value": "926"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_search",
        "value": "926"
      },
      {
        "action_type": "omni_purchase",
        "value": "1085"
      },
      {
        "action_type": "link_click",
        "value": "27397"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "3443"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "1931"
      },
      {
        "action_type": "page_engagement",
        "value": "261938"
      },
      {
        "action_type": "purchase",
        "value": "1085"
      },
      {
        "action_type": "landing_page_view",
        "value": "17335"
      },
      {
        "action_type": "add_to_cart",
        "value": "3443"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "17335"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "3443"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "34680"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "3443"
      },
      {
        "action_type": "post_engagement",
        "value": "261938"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "793"
      },
      {
        "action_type": "comment",
        "value": "35"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "1085"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "1500"
      },
      {
        "action_type": "view_content",
        "value": "34680"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "1085"
      },
      {
        "action_type": "offsite_search_add_meta_leads",
        "value": "926"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "154"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "1311"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "1931"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "154"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "34680"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "34680"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "1085"
      },
      {
        "action_type": "add_payment_info",
        "value": "793"
      },
      {
        "action_type": "search",
        "value": "926"
      },
      {
        "action_type": "video_view",
        "value": "233041"
      },
      {
        "action_type": "omni_view_content",
        "value": "34680"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "34680"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "3443"
      },
      {
        "action_type": "post_reaction",
        "value": "1311"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "1931"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "1085"
      },
      {
        "action_type": "initiate_checkout",
        "value": "1931"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "50265.94"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "117652.33"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "46621.85"
      },
      {
        "action_type": "add_payment_info",
        "value": "37529.32"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "46621.85"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "1346377.97"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "5.03"
      },
      {
        "action_type": "omni_view_content",
        "value": "1346377.97"
      },
      {
        "action_type": "add_to_cart",
        "value": "117652.33"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "50265.94"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "117652.33"
      },
      {
        "action_type": "purchase",
        "value": "50265.94"
      },
      {
        "action_type": "view_content",
        "value": "1346377.97"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "46621.85"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "37529.32"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "1346377.97"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "1346377.97"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "50265.94"
      },
      {
        "action_type": "initiate_checkout",
        "value": "46621.85"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "117652.33"
      },
      {
        "action_type": "omni_purchase",
        "value": "50265.94"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "50265.94"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "117652.33"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "3.024807"
      }
    ],
    "ctr": "1.009781",
    "cpm": "5.265276",
    "cpc": "0.521428",
    "date_start": "2025-06-01",
    "date_stop": "2025-06-30"
  },
  {
    "spend": "16969.41",
    "impressions": "3394290",
    "reach": "867392",
    "clicks": "39091",
    "actions": [
      {
        "action_type": "web_in_store_purchase",
        "value": "1255"
      },
      {
        "action_type": "omni_search",
        "value": "1537"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_search",
        "value": "1537"
      },
      {
        "action_type": "omni_purchase",
        "value": "1255"
      },
      {
        "action_type": "link_click",
        "value": "34537"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "4357"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "2571"
      },
      {
        "action_type": "page_engagement",
        "value": "346502"
      },
      {
        "action_type": "purchase",
        "value": "1255"
      },
      {
        "action_type": "landing_page_view",
        "value": "23284"
      },
      {
        "action_type": "add_to_cart",
        "value": "4357"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "23284"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "4357"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "40028"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "4357"
      },
      {
        "action_type": "post_engagement",
        "value": "346502"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "926"
      },
      {
        "action_type": "comment",
        "value": "46"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "1255"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "2692"
      },
      {
        "action_type": "view_content",
        "value": "40028"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "1255"
      },
      {
        "action_type": "offsite_search_add_meta_leads",
        "value": "1537"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "217"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "2429"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "2571"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "217"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "40028"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "40028"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "1255"
      },
      {
        "action_type": "add_payment_info",
        "value": "926"
      },
      {
        "action_type": "search",
        "value": "1537"
      },
      {
        "action_type": "video_view",
        "value": "309273"
      },
      {
        "action_type": "omni_view_content",
        "value": "40028"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "40028"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "4357"
      },
      {
        "action_type": "post_reaction",
        "value": "2429"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "2571"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "1255"
      },
      {
        "action_type": "initiate_checkout",
        "value": "2571"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "58563.06"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "170443.26"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "59967.36"
      },
      {
        "action_type": "add_payment_info",
        "value": "43044.51"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "59967.36"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "1489393.38"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "5.86"
      },
      {
        "action_type": "omni_view_content",
        "value": "1489393.38"
      },
      {
        "action_type": "add_to_cart",
        "value": "170443.26"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "58563.06"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "170443.26"
      },
      {
        "action_type": "purchase",
        "value": "58563.06"
      },
      {
        "action_type": "view_content",
        "value": "1489393.38"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "59967.36"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "43044.51"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "1489393.38"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "1489393.38"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "58563.06"
      },
      {
        "action_type": "initiate_checkout",
        "value": "59967.36"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "170443.26"
      },
      {
        "action_type": "omni_purchase",
        "value": "58563.06"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "58563.06"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "170443.26"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "3.451096"
      }
    ],
    "ctr": "1.151669",
    "cpm": "4.999399",
    "cpc": "0.4341",
    "date_start": "2025-07-01",
    "date_stop": "2025-07-31"
  },
  {
    "spend": "30583.68",
    "impressions": "6020646",
    "reach": "1309628",
    "clicks": "100126",
    "actions": [
      {
        "action_type": "web_in_store_purchase",
        "value": "4753"
      },
      {
        "action_type": "omni_search",
        "value": "4674"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_search",
        "value": "4674"
      },
      {
        "action_type": "omni_purchase",
        "value": "4753"
      },
      {
        "action_type": "link_click",
        "value": "86581"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "26064"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "13343"
      },
      {
        "action_type": "page_engagement",
        "value": "774502"
      },
      {
        "action_type": "purchase",
        "value": "4753"
      },
      {
        "action_type": "landing_page_view",
        "value": "63022"
      },
      {
        "action_type": "add_to_cart",
        "value": "26064"
      },
      {
        "action_type": "app_site_visit",
        "value": "6"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "63028"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "26064"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "140553"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "26064"
      },
      {
        "action_type": "post_engagement",
        "value": "774478"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "3327"
      },
      {
        "action_type": "comment",
        "value": "91"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "4753"
      },
      {
        "action_type": "like",
        "value": "24"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "6375"
      },
      {
        "action_type": "view_content",
        "value": "140553"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "4753"
      },
      {
        "action_type": "offsite_search_add_meta_leads",
        "value": "4674"
      },
      {
        "action_type": "post",
        "value": "2"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "331"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "5951"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "13343"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "331"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "140553"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "140553"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "4753"
      },
      {
        "action_type": "add_payment_info",
        "value": "3327"
      },
      {
        "action_type": "search",
        "value": "4674"
      },
      {
        "action_type": "video_view",
        "value": "681522"
      },
      {
        "action_type": "omni_view_content",
        "value": "140553"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "140553"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "26064"
      },
      {
        "action_type": "post_reaction",
        "value": "5951"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "13343"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "4753"
      },
      {
        "action_type": "initiate_checkout",
        "value": "13343"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "178421.37"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "522579.99"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "200239.56"
      },
      {
        "action_type": "add_payment_info",
        "value": "125095.38"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "200239.56"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "3307131.38"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "17.84"
      },
      {
        "action_type": "omni_view_content",
        "value": "3307131.38"
      },
      {
        "action_type": "add_to_cart",
        "value": "522579.99"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "178421.37"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "522579.99"
      },
      {
        "action_type": "purchase",
        "value": "178421.37"
      },
      {
        "action_type": "view_content",
        "value": "3307131.38"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "200239.56"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "125095.38"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "3307131.38"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "3307131.38"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "178421.37"
      },
      {
        "action_type": "initiate_checkout",
        "value": "200239.56"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "522579.99"
      },
      {
        "action_type": "omni_purchase",
        "value": "178421.37"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "178421.37"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "522579.99"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "5.833875"
      }
    ],
    "ctr": "1.663044",
    "cpm": "5.0798",
    "cpc": "0.305452",
    "date_start": "2025-08-01",
    "date_stop": "2025-08-31"
  },
  {
    "spend": "23776.93",
    "impressions": "4508074",
    "reach": "1279805",
    "clicks": "41737",
    "actions": [
      {
        "action_type": "web_in_store_purchase",
        "value": "1466"
      },
      {
        "action_type": "omni_search",
        "value": "1924"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_search",
        "value": "1924"
      },
      {
        "action_type": "omni_purchase",
        "value": "1466"
      },
      {
        "action_type": "link_click",
        "value": "38040"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "5713"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "3942"
      },
      {
        "action_type": "page_engagement",
        "value": "334196"
      },
      {
        "action_type": "purchase",
        "value": "1466"
      },
      {
        "action_type": "landing_page_view",
        "value": "26089"
      },
      {
        "action_type": "add_to_cart",
        "value": "5713"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "26089"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "5713"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "45644"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "5713"
      },
      {
        "action_type": "post_engagement",
        "value": "334195"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "1128"
      },
      {
        "action_type": "comment",
        "value": "71"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "1466"
      },
      {
        "action_type": "like",
        "value": "1"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "3676"
      },
      {
        "action_type": "view_content",
        "value": "45644"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "1466"
      },
      {
        "action_type": "offsite_search_add_meta_leads",
        "value": "1924"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "240"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "3365"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "3942"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "240"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "45644"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "45644"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "1466"
      },
      {
        "action_type": "add_payment_info",
        "value": "1128"
      },
      {
        "action_type": "search",
        "value": "1924"
      },
      {
        "action_type": "video_view",
        "value": "292479"
      },
      {
        "action_type": "omni_view_content",
        "value": "45644"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "45644"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "5713"
      },
      {
        "action_type": "post_reaction",
        "value": "3365"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "3942"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "1466"
      },
      {
        "action_type": "initiate_checkout",
        "value": "3942"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "61715.53"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "165696.48"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "69861.89"
      },
      {
        "action_type": "add_payment_info",
        "value": "54688.16"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "69861.89"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "1355333.84"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "6.17"
      },
      {
        "action_type": "omni_view_content",
        "value": "1355333.84"
      },
      {
        "action_type": "add_to_cart",
        "value": "165696.48"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "61715.53"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "165696.48"
      },
      {
        "action_type": "purchase",
        "value": "61715.53"
      },
      {
        "action_type": "view_content",
        "value": "1355333.84"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "69861.89"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "54688.16"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "1355333.84"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "1355333.84"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "61715.53"
      },
      {
        "action_type": "initiate_checkout",
        "value": "69861.89"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "165696.48"
      },
      {
        "action_type": "omni_purchase",
        "value": "61715.53"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "61715.53"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "165696.48"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "2.595605"
      }
    ],
    "ctr": "0.925828",
    "cpm": "5.274299",
    "cpc": "0.569685",
    "date_start": "2025-09-01",
    "date_stop": "2025-09-30"
  },
  {
    "spend": "23234.99",
    "impressions": "4421626",
    "reach": "1297569",
    "clicks": "56818",
    "actions": [
      {
        "action_type": "web_in_store_purchase",
        "value": "1962"
      },
      {
        "action_type": "omni_search",
        "value": "1529"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_search",
        "value": "1529"
      },
      {
        "action_type": "omni_purchase",
        "value": "1962"
      },
      {
        "action_type": "link_click",
        "value": "51580"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "4520"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "4060"
      },
      {
        "action_type": "page_engagement",
        "value": "338865"
      },
      {
        "action_type": "purchase",
        "value": "1962"
      },
      {
        "action_type": "landing_page_view",
        "value": "37348"
      },
      {
        "action_type": "add_to_cart",
        "value": "4520"
      },
      {
        "action_type": "onsite_conversion.view_content",
        "value": "5"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "37348"
      },
      {
        "action_type": "onsite_app_view_content",
        "value": "5"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "4520"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "52032"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "4520"
      },
      {
        "action_type": "post_engagement",
        "value": "338861"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "1100"
      },
      {
        "action_type": "comment",
        "value": "71"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "1962"
      },
      {
        "action_type": "like",
        "value": "4"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "5122"
      },
      {
        "action_type": "view_content",
        "value": "52027"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "1962"
      },
      {
        "action_type": "offsite_search_add_meta_leads",
        "value": "1529"
      },
      {
        "action_type": "post",
        "value": "1"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "401"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "4649"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "4060"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "401"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "52032"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "52027"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "1962"
      },
      {
        "action_type": "add_payment_info",
        "value": "1100"
      },
      {
        "action_type": "search",
        "value": "1529"
      },
      {
        "action_type": "video_view",
        "value": "282159"
      },
      {
        "action_type": "omni_view_content",
        "value": "52032"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "52027"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "4520"
      },
      {
        "action_type": "post_reaction",
        "value": "4649"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "4060"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "1962"
      },
      {
        "action_type": "initiate_checkout",
        "value": "4060"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "88357.08"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "158831.41"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "60596.19"
      },
      {
        "action_type": "add_payment_info",
        "value": "48489.99"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "60596.19"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "1899214.33"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "8.84"
      },
      {
        "action_type": "omni_view_content",
        "value": "1899214.33"
      },
      {
        "action_type": "add_to_cart",
        "value": "158831.41"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "88357.08"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "158831.41"
      },
      {
        "action_type": "purchase",
        "value": "88357.08"
      },
      {
        "action_type": "view_content",
        "value": "1899214.33"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "60596.19"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "48489.99"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "1899214.33"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "1899214.33"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "88357.08"
      },
      {
        "action_type": "initiate_checkout",
        "value": "60596.19"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "158831.41"
      },
      {
        "action_type": "omni_purchase",
        "value": "88357.08"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "88357.08"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "158831.41"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "3.80276"
      }
    ],
    "ctr": "1.285002",
    "cpm": "5.254852",
    "cpc": "0.408937",
    "date_start": "2025-10-01",
    "date_stop": "2025-10-31"
  },
  {
    "spend": "30099.63",
    "impressions": "5113362",
    "reach": "1597697",
    "clicks": "50942",
    "actions": [
      {
        "action_type": "onsite_conversion.messaging_block",
        "value": "2"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "4304"
      },
      {
        "action_type": "omni_search",
        "value": "2042"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_search",
        "value": "2042"
      },
      {
        "action_type": "omni_purchase",
        "value": "4304"
      },
      {
        "action_type": "link_click",
        "value": "42767"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "5460"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "4864"
      },
      {
        "action_type": "page_engagement",
        "value": "341200"
      },
      {
        "action_type": "purchase",
        "value": "4304"
      },
      {
        "action_type": "landing_page_view",
        "value": "27537"
      },
      {
        "action_type": "add_to_cart",
        "value": "5460"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "27537"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "5460"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "50582"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "5460"
      },
      {
        "action_type": "onsite_conversion.post_unlike",
        "value": "119"
      },
      {
        "action_type": "post_engagement",
        "value": "341185"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "1568"
      },
      {
        "action_type": "comment",
        "value": "95"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "4304"
      },
      {
        "action_type": "like",
        "value": "15"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "3942"
      },
      {
        "action_type": "view_content",
        "value": "50582"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "4304"
      },
      {
        "action_type": "offsite_search_add_meta_leads",
        "value": "2042"
      },
      {
        "action_type": "onsite_conversion.post_unsave",
        "value": "9"
      },
      {
        "action_type": "post",
        "value": "11"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "217"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "3500"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "4864"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "208"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "50582"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "50582"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "4304"
      },
      {
        "action_type": "add_payment_info",
        "value": "1568"
      },
      {
        "action_type": "search",
        "value": "2042"
      },
      {
        "action_type": "video_view",
        "value": "294476"
      },
      {
        "action_type": "omni_view_content",
        "value": "50582"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "50582"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "5460"
      },
      {
        "action_type": "post_reaction",
        "value": "3619"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "4864"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "4304"
      },
      {
        "action_type": "initiate_checkout",
        "value": "4864"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "188562.42"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "182361.35"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "61252.52"
      },
      {
        "action_type": "add_payment_info",
        "value": "68942.63"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "61252.52"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "1802739.92"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "18.86"
      },
      {
        "action_type": "omni_view_content",
        "value": "1802739.92"
      },
      {
        "action_type": "add_to_cart",
        "value": "182361.35"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "188562.42"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "182361.35"
      },
      {
        "action_type": "purchase",
        "value": "188562.42"
      },
      {
        "action_type": "view_content",
        "value": "1802739.92"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "61252.52"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "68942.63"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "1802739.92"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "1802739.92"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "188562.42"
      },
      {
        "action_type": "initiate_checkout",
        "value": "61252.52"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "182361.35"
      },
      {
        "action_type": "omni_purchase",
        "value": "188562.42"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "188562.42"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "182361.35"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "6.264609"
      }
    ],
    "ctr": "0.996253",
    "cpm": "5.886466",
    "cpc": "0.590861",
    "date_start": "2025-11-01",
    "date_stop": "2025-11-30"
  },
  {
    "spend": "39942.42",
    "impressions": "9417204",
    "reach": "2235630",
    "clicks": "74400",
    "actions": [
      {
        "action_type": "onsite_conversion.messaging_block",
        "value": "4"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "7125"
      },
      {
        "action_type": "omni_search",
        "value": "3094"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_search",
        "value": "3094"
      },
      {
        "action_type": "omni_purchase",
        "value": "7125"
      },
      {
        "action_type": "link_click",
        "value": "63706"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "8169"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "7579"
      },
      {
        "action_type": "page_engagement",
        "value": "332548"
      },
      {
        "action_type": "purchase",
        "value": "7125"
      },
      {
        "action_type": "landing_page_view",
        "value": "36770"
      },
      {
        "action_type": "add_to_cart",
        "value": "8169"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "36770"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "8169"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "69511"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "8169"
      },
      {
        "action_type": "onsite_conversion.post_unlike",
        "value": "471"
      },
      {
        "action_type": "post_engagement",
        "value": "332519"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "2569"
      },
      {
        "action_type": "comment",
        "value": "37"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "7125"
      },
      {
        "action_type": "like",
        "value": "29"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "3681"
      },
      {
        "action_type": "view_content",
        "value": "69511"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "7125"
      },
      {
        "action_type": "offsite_search_add_meta_leads",
        "value": "3094"
      },
      {
        "action_type": "onsite_conversion.post_unsave",
        "value": "49"
      },
      {
        "action_type": "post",
        "value": "9"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "487"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "2677"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "7579"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "438"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "69511"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "69511"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "7125"
      },
      {
        "action_type": "add_payment_info",
        "value": "2569"
      },
      {
        "action_type": "search",
        "value": "3094"
      },
      {
        "action_type": "video_view",
        "value": "265132"
      },
      {
        "action_type": "omni_view_content",
        "value": "69511"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "69511"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "8169"
      },
      {
        "action_type": "post_reaction",
        "value": "3148"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "7579"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "7125"
      },
      {
        "action_type": "initiate_checkout",
        "value": "7579"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "297684.31"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "550666.53"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "78170.14"
      },
      {
        "action_type": "add_payment_info",
        "value": "105659.49"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "78170.14"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "2354031.25"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "29.77"
      },
      {
        "action_type": "omni_view_content",
        "value": "2354031.25"
      },
      {
        "action_type": "add_to_cart",
        "value": "550666.53"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "297684.31"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "550666.53"
      },
      {
        "action_type": "purchase",
        "value": "297684.31"
      },
      {
        "action_type": "view_content",
        "value": "2354031.25"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "78170.14"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "105659.49"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "2354031.25"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "2354031.25"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "297684.31"
      },
      {
        "action_type": "initiate_checkout",
        "value": "78170.14"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "550666.53"
      },
      {
        "action_type": "omni_purchase",
        "value": "297684.31"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "297684.31"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "550666.53"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "7.452836"
      }
    ],
    "ctr": "0.790043",
    "cpm": "4.241431",
    "cpc": "0.53686",
    "date_start": "2025-12-01",
    "date_stop": "2025-12-31"
  },
  {
    "spend": "50010.96",
    "impressions": "9922046",
    "reach": "1754934",
    "clicks": "131034",
    "actions": [
      {
        "action_type": "onsite_conversion.messaging_block",
        "value": "1"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "12131"
      },
      {
        "action_type": "omni_search",
        "value": "5888"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_search",
        "value": "5888"
      },
      {
        "action_type": "omni_purchase",
        "value": "12131"
      },
      {
        "action_type": "link_click",
        "value": "115539"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "29697"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "16084"
      },
      {
        "action_type": "page_engagement",
        "value": "791569"
      },
      {
        "action_type": "purchase",
        "value": "12131"
      },
      {
        "action_type": "landing_page_view",
        "value": "74117"
      },
      {
        "action_type": "add_to_cart",
        "value": "29697"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "74117"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "29697"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "165131"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "29697"
      },
      {
        "action_type": "onsite_conversion.post_unlike",
        "value": "356"
      },
      {
        "action_type": "post_engagement",
        "value": "791518"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "4423"
      },
      {
        "action_type": "comment",
        "value": "29"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "12131"
      },
      {
        "action_type": "like",
        "value": "51"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "2112"
      },
      {
        "action_type": "view_content",
        "value": "165131"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "12131"
      },
      {
        "action_type": "offsite_search_add_meta_leads",
        "value": "5888"
      },
      {
        "action_type": "onsite_conversion.post_unsave",
        "value": "106"
      },
      {
        "action_type": "post",
        "value": "5"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "494"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "1228"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "16084"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "388"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "165131"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "165131"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "12131"
      },
      {
        "action_type": "add_payment_info",
        "value": "4423"
      },
      {
        "action_type": "search",
        "value": "5888"
      },
      {
        "action_type": "video_view",
        "value": "673867"
      },
      {
        "action_type": "omni_view_content",
        "value": "165131"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "165131"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "29697"
      },
      {
        "action_type": "post_reaction",
        "value": "1584"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "16084"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "12131"
      },
      {
        "action_type": "initiate_checkout",
        "value": "16084"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "399304.77"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "527126.63"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "196797.46"
      },
      {
        "action_type": "add_payment_info",
        "value": "144707.01"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "196797.46"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "3491081"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "39.93"
      },
      {
        "action_type": "omni_view_content",
        "value": "3491081"
      },
      {
        "action_type": "add_to_cart",
        "value": "527126.63"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "399304.77"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "527126.63"
      },
      {
        "action_type": "purchase",
        "value": "399304.77"
      },
      {
        "action_type": "view_content",
        "value": "3491081"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "196797.46"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "144707.01"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "3491081"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "3491081"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "399304.77"
      },
      {
        "action_type": "initiate_checkout",
        "value": "196797.46"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "527126.63"
      },
      {
        "action_type": "omni_purchase",
        "value": "399304.77"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "399304.77"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "527126.63"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "7.984345"
      }
    ],
    "ctr": "1.320635",
    "cpm": "5.040388",
    "cpc": "0.381664",
    "date_start": "2026-01-01",
    "date_stop": "2026-01-31"
  },
  {
    "spend": "17011.3",
    "impressions": "3486905",
    "reach": "996387",
    "clicks": "39226",
    "actions": [
      {
        "action_type": "onsite_conversion.messaging_block",
        "value": "1"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "3424"
      },
      {
        "action_type": "omni_search",
        "value": "2081"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_search",
        "value": "2081"
      },
      {
        "action_type": "omni_purchase",
        "value": "3424"
      },
      {
        "action_type": "link_click",
        "value": "33439"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "6049"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "4254"
      },
      {
        "action_type": "page_engagement",
        "value": "204631"
      },
      {
        "action_type": "purchase",
        "value": "3424"
      },
      {
        "action_type": "landing_page_view",
        "value": "20122"
      },
      {
        "action_type": "add_to_cart",
        "value": "6049"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "20122"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "6049"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "44695"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "6049"
      },
      {
        "action_type": "onsite_conversion.post_unlike",
        "value": "148"
      },
      {
        "action_type": "post_engagement",
        "value": "204596"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "1220"
      },
      {
        "action_type": "comment",
        "value": "13"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "3424"
      },
      {
        "action_type": "like",
        "value": "35"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "982"
      },
      {
        "action_type": "view_content",
        "value": "44695"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "3424"
      },
      {
        "action_type": "offsite_search_add_meta_leads",
        "value": "2081"
      },
      {
        "action_type": "onsite_conversion.post_unsave",
        "value": "26"
      },
      {
        "action_type": "post",
        "value": "7"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "181"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "633"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "4254"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "155"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "44695"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "44695"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "3424"
      },
      {
        "action_type": "add_payment_info",
        "value": "1220"
      },
      {
        "action_type": "search",
        "value": "2081"
      },
      {
        "action_type": "video_view",
        "value": "170175"
      },
      {
        "action_type": "omni_view_content",
        "value": "44695"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "44695"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "6049"
      },
      {
        "action_type": "post_reaction",
        "value": "781"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "4254"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "3424"
      },
      {
        "action_type": "initiate_checkout",
        "value": "4254"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "115464.53"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "132937.28"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "47526.26"
      },
      {
        "action_type": "add_payment_info",
        "value": "40898.09"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "47526.26"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "1248204.06"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "11.55"
      },
      {
        "action_type": "omni_view_content",
        "value": "1248204.06"
      },
      {
        "action_type": "add_to_cart",
        "value": "132937.28"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "115464.53"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "132937.28"
      },
      {
        "action_type": "purchase",
        "value": "115464.53"
      },
      {
        "action_type": "view_content",
        "value": "1248204.06"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "47526.26"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "40898.09"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "1248204.06"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "1248204.06"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "115464.53"
      },
      {
        "action_type": "initiate_checkout",
        "value": "47526.26"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "132937.28"
      },
      {
        "action_type": "omni_purchase",
        "value": "115464.53"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "115464.53"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "132937.28"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "6.787519"
      }
    ],
    "ctr": "1.124952",
    "cpm": "4.878624",
    "cpc": "0.433674",
    "date_start": "2026-02-01",
    "date_stop": "2026-02-28"
  },
  {
    "spend": "1335.6",
    "impressions": "411492",
    "reach": "297147",
    "clicks": "2914",
    "actions": [
      {
        "action_type": "web_in_store_purchase",
        "value": "302"
      },
      {
        "action_type": "omni_search",
        "value": "96"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_search",
        "value": "96"
      },
      {
        "action_type": "omni_purchase",
        "value": "302"
      },
      {
        "action_type": "link_click",
        "value": "2424"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "477"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "346"
      },
      {
        "action_type": "page_engagement",
        "value": "20546"
      },
      {
        "action_type": "purchase",
        "value": "302"
      },
      {
        "action_type": "landing_page_view",
        "value": "1534"
      },
      {
        "action_type": "add_to_cart",
        "value": "477"
      },
      {
        "action_type": "omni_landing_page_view",
        "value": "1534"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "477"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "3096"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "477"
      },
      {
        "action_type": "onsite_conversion.post_unlike",
        "value": "16"
      },
      {
        "action_type": "post_engagement",
        "value": "20541"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "116"
      },
      {
        "action_type": "comment",
        "value": "2"
      },
      {
        "action_type": "onsite_web_app_purchase",
        "value": "302"
      },
      {
        "action_type": "like",
        "value": "5"
      },
      {
        "action_type": "post_interaction_gross",
        "value": "90"
      },
      {
        "action_type": "view_content",
        "value": "3096"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "302"
      },
      {
        "action_type": "offsite_search_add_meta_leads",
        "value": "96"
      },
      {
        "action_type": "onsite_conversion.post_unsave",
        "value": "2"
      },
      {
        "action_type": "post",
        "value": "1"
      },
      {
        "action_type": "onsite_conversion.post_save",
        "value": "14"
      },
      {
        "action_type": "onsite_conversion.post_net_like",
        "value": "57"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "346"
      },
      {
        "action_type": "onsite_conversion.post_net_save",
        "value": "12"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "3096"
      },
      {
        "action_type": "offsite_content_view_add_meta_leads",
        "value": "3096"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "302"
      },
      {
        "action_type": "add_payment_info",
        "value": "116"
      },
      {
        "action_type": "search",
        "value": "96"
      },
      {
        "action_type": "video_view",
        "value": "18027"
      },
      {
        "action_type": "omni_view_content",
        "value": "3096"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "3096"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "477"
      },
      {
        "action_type": "post_reaction",
        "value": "73"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "346"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "302"
      },
      {
        "action_type": "initiate_checkout",
        "value": "346"
      }
    ],
    "action_values": [
      {
        "action_type": "onsite_web_app_purchase",
        "value": "9007.05"
      },
      {
        "action_type": "onsite_web_app_add_to_cart",
        "value": "10452.37"
      },
      {
        "action_type": "onsite_web_initiate_checkout",
        "value": "3787.81"
      },
      {
        "action_type": "add_payment_info",
        "value": "3531.52"
      },
      {
        "action_type": "omni_initiated_checkout",
        "value": "3787.81"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_view_content",
        "value": "88430.1"
      },
      {
        "action_type": "web_app_in_store_purchase",
        "value": "0.9"
      },
      {
        "action_type": "omni_view_content",
        "value": "88430.1"
      },
      {
        "action_type": "add_to_cart",
        "value": "10452.37"
      },
      {
        "action_type": "onsite_web_purchase",
        "value": "9007.05"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_to_cart",
        "value": "10452.37"
      },
      {
        "action_type": "purchase",
        "value": "9007.05"
      },
      {
        "action_type": "view_content",
        "value": "88430.1"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_initiate_checkout",
        "value": "3787.81"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_add_payment_info",
        "value": "3531.52"
      },
      {
        "action_type": "onsite_web_view_content",
        "value": "88430.1"
      },
      {
        "action_type": "onsite_web_app_view_content",
        "value": "88430.1"
      },
      {
        "action_type": "offsite_conversion.fb_pixel_purchase",
        "value": "9007.05"
      },
      {
        "action_type": "initiate_checkout",
        "value": "3787.81"
      },
      {
        "action_type": "omni_add_to_cart",
        "value": "10452.37"
      },
      {
        "action_type": "omni_purchase",
        "value": "9007.05"
      },
      {
        "action_type": "web_in_store_purchase",
        "value": "9007.05"
      },
      {
        "action_type": "onsite_web_add_to_cart",
        "value": "10452.37"
      }
    ],
    "purchase_roas": [
      {
        "action_type": "omni_purchase",
        "value": "6.743823"
      }
    ],
    "ctr": "0.708155",
    "cpm": "3.24575",
    "cpc": "0.458339",
    "date_start": "2026-03-01",
    "date_stop": "2026-03-02"
  }
]