DATA PROVENANCE
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Account ID:       act_494706528770960
Account Name:     Eclo
Date Range:       2025-12-02 to 2026-03-02
API Version:      v21.0
Extraction Date:  2026-03-03 14:25 UTC
Attribution:      7-day click, 1-day view (default)
Currency:         EUR
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Fields Requested: spend, impressions, reach, clicks, actions,
                  action_values, purchase_roas, ctr, cpm, cpc,
                  frequency
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Checks Run:       34 / 55
Checks Verified:  17 (T1 — VERIFIED)
Checks Calculated: 13 (T2 — CALCULATED)
Checks Estimated: 4 (T3 — ESTIMATED)
Checks Skipped:   21 (T4 — UNVERIFIED, require manual verification)
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ROAS Sanity:      purchase_roas = 1.6950x
                  Manual calc = 1.6950x
                  Implied AOV = €49.13
                  AOV Check: PASS (expected €30-80 for cosmetics)
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Spend Reconciliation:
  Account-level:      €26,726.27
  Campaign-level sum: €26,726.27
  Difference:         €0.00
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Attribution Split:
  Total purchases:    922  (€45,301.27)
  Click purchases:    719  (€33,409.61)
  View purchases:     203  (€11,891.66)
  Post-view ratio:    22.0%
  Reported ROAS:      1.70x
  Click-only ROAS:    1.25x
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Data Gaps (require manual verification):
  - EMQ scores per event (Events Manager)
  - CAPI deduplication rate (Test Events)
  - Learning Phase status per ad set (Ads Manager)
  - Learning Phase reset history
  - Pixel firing coverage
  - Data freshness / lag
  - CAPI Gateway vs Direct CAPI
  - Audience expansion / suggestion d'audience
  - UTM parameter verification (ad URLs)
  - A/B testing status (Experiments)
  - Breakdown reporting cadence
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